Olfactory memory is the strongest of all memories. We easily associate a scent with a place, a person, a situation, a physical or psychological state. Smell is the sense that arouses the most emotions.

When sports practice is combined with stimulating or soothing olfactory elements such as candles or scented sprays, it becomes an even more intense and immersive experience.

Repetition in the use of an olfactory element, associated with a sport or relaxation practice, also helps condition a state. For example, smelling the same scent before meditating will allow you to more quickly enter a state of mindfulness. Or, smelling the same scent before a more intense workout will promote motivation, concentration, and the desire to surpass yourself.

The power of repetition, combined with that of olfactory memory, can be a significant advantage in the practice of any physical activity.

• The sprays

To energize your workout space, we recommend regularly using our Energizing Sanitizing Scented Spray . This will help you associate this Mediterranean fragrance with well-being, positive vibes, and motivation.

• The candles

Choosing your scented candles is important. Opt for candles made from natural wax, preferably without harmful chemicals. Cannelya candles will be the perfect accompaniment to your session. Three scents are available: Sweet Cedar, Amber Vanilla, or Musky Violet, depending on your mood. The best part? Their raw, minimalist concrete design.

• These gyms that smell good

For the ultimate workout, our two favorite gyms for scents are Episod in Paris and Equinox in the United States. These two gyms offer a complete immersive experience, with particular emphasis on scent marketing.

• The case of special sports detergents

Since odors also pass through clothing, we recommend using special sports detergents such as Kerzon Gym Tonique . Designed to meet the specific washing needs of sportswear, they offer several advantages over standard detergents, such as eliminating stubborn odors and preserving fabric performance.

• The "SPORT" perfume collection

Many perfume brands offer fragrance collections specifically designed for sports activities, or at least marketed with this in mind; Chanel Allure Sport, Courrèges Homme Sport, Acqua di Parma Colonia Pura Sport, ... These so-called "sporty" fragrances are often light, energizing, and designed to accompany active people in their sporting performances. Our only mixed observation: the concept applies almost exclusively to men.